AI Website Optimization Checklist (Technical + Messaging)

Print this. Run through it once a quarter.

Technical foundation

• Page loads in under 2 seconds on mobile
• Core Web Vitals all green
• Mobile-first responsive layout
• Clean H1/H2/H3 hierarchy on every page
• Descriptive title tags under 60 chars
• Meta descriptions under 160 chars
• Canonical tags set
• XML sitemap published and submitted
• robots.txt allows the crawlers you want

Schema markup

• Organization on the homepage
• Service on every service page
• FAQPage on pages with FAQs
• Article on blog posts
• BreadcrumbList where applicable

Messaging clarity

• One sentence above the fold explains who it's for and what they get
• No jargon in headlines
• Outcomes (not features) lead every section
• Proof within the first scroll

Internal linking

• Topic clusters with hub and spoke structure
• Natural anchor text (vary it)
• Every blog links to a service page
• Every service page links to 2–3 supporting posts

Conversion paths

• Primary CTA above the fold
• Sticky or repeating CTA every 1.5 scrolls
• Forms under 5 fields where possible
• Mobile thumb-zone CTA placement

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