Service Page Template That Converts (With Examples)

This is the template we use on every optimization engagement. Copy it.

1. Hero (above the fold)

H1 with primary keyword. One sentence: who it's for + outcome. Primary CTA. That's it.

2. Who it's for

2–3 sentences naming the buyer and their pain. They should think "that's me."

3. What you get (services bullets)

Scannable list. Each item is a benefit, not a feature.

4. How it works (process steps)

Numbered, 3–5 steps. Removes mystery, builds trust.

5. Proof

Testimonials with names + results. Even one strong quote beats stock photos.

6. Mid-page CTA

Repeat the offer. Different language than the hero.

7. FAQ

5–8 real objections. Wrap in FAQPage schema. Doubles as long-tail SEO.

8. Final CTA

One last clear call. No competing links. No "or you can also."

What to leave out

• Stock photos that don't add information
• Sliders/carousels (nobody clicks them)
• Logos of every "partner" you've ever touched
• Walls of text without scannable structure